Last week the new edition of the “Malaga Education Week” was held in our country, from the 9th to the 14th of January and the Escuela de Idiomas Nerja could not miss this event, so our general director Luís Carrión and our marketing director Andreas Carrión, attended to this event on behalf of our school. We tell you the highlights!
But what is the “Málaga Education Week”?
The Malaga Education Week in summary words, is one of the most important events in education of the Spanish language in our country, and specifically is the week of Spanish in Malaga.
The week of Spanish in Malaga was held from 9 to 14 January 2018 and was presented as an innovative initiative aimed at focusing the attention of the language tourism industry and study abroad in Malaga.
The main objective pursued is the organization of an event that unites professors, senior academics, representatives of regional and local institutions, international educators and educational consultants in Málaga.
Some moments of the event
During the “Málaga Education Week”, different professionals of the sector participated, who presented curious facts about the market, already known by many people.
Antonio Peláez Verdet, director of the CIE Secretariat of the University of Malaga said that if in 2006, Internet became the main information channel in Malaga and province, in 2017, 11 years later, this channel has already become fundamental and essential.
Also, we could know that the main factor of the students when choosing a center, is not precisely the cost, but the prestige of the center.
Regarding what is the behavior of our students on the Internet, one of the terms you are looking for is the “Spanish course”.
On the other hand, do you know what is the proportion of the impact of language students on the total of international students? The proportion is 36%.
Finally, Peláez making reference to the competition between the different language centers in Spain, made it clear that “competitors are not the centers that we have next, but other countries.”
Carmen Timor, told us that 89 centers of the 155 accredited by the IC are part of FEDELE (Federation of Spanish Schools for Foreigners), currently.
In addition, she provided us with concrete data about our students in Spain, such as the total number of students during 2016, when 97,000 students visited us, being our Autonomous Community, Andalusia which was in the lead in number of weeks by student.
Timor also said that the profile of our students is changing as the number of students with a younger profile between 12-19 years is growing.
Of course, during Málaga Education Week we could see how language tourism is a quality tourism and we have to differentiate it from sun and beach tourism.
Finally, Timor asked himself: What nationalities are the students who visit us the most? Italy, Germany, USA and France are the main countries.
Isabel Martín, gave us concrete data on Spanish in Poland, a country in which our official language is growing at a very important rate. Thus, 122,000 students have studied Spanish in Poland during 2017, with 31 Spanish teachers in that country. On the other hand, he said, there are 60,000 students of Spanish in the university and Hispanic philology has 5 times more demand than places offered.
What do you think?